By: Lance Nickleson
Just like any hard-working entrepreneur, web designers must only focus on their craft. Modern times call for modern solutions. Web designers only move their cogs of imagination if a client alerts them that they need a web site or logo done within two weeks.
Web designers need to step up and engage themselves in social networks. The best, free way to advertise one’s skill set and expertise is through the use of social media, particularly Twitter and Facebook. Web designers must consider the success formula in using social media networks.
Here are just some of the ways to use social media as a harbinger of success:
A single ‘tweet’ converts thousands or millions of followers – A creative tweet in Twitter is a possible avenue for the web designer to share his/her skills. When a person engages a large community of different opinions and spurs their conversational aptitude, he/she receives limitless reputation.
Create a link wheel of your logo designing portfolios – A link wheel is a strategy that makes use of various link-building opportunities. Since social media is your target, make use of free, open-source blogging software like Blogger, WordPress, Livejournal, and Hub Pages. Spin the wheel with creative spiels about your web design experience and post images of your portfolio. Most importantly, create external links pointing to your web site.
Make use of Facebook’s Create A Page feature – A simple Facebook account only reaches a limited number of acquaintances. Facebook’s most powerful advertising tool is its Create A Page feature, which allows users implant a mini-community within the social network giant. This will allow web designers to brag to the community their personal portfolio and other successful client transactions.
Construct a personal Wiki page – Create a hub that will engage other web designers in the field of information. A wiki gives the web designer power to establish a page, which others can edit and re-structure. Just beware of spam links and the wiki will be safe from unscrupulous back linking methods.
Lance Nickleson is a design consultant who writes for different design magazines.
