By: Luis Taylor
The process of making a business or personal logo has been conceptualized as an art for people proficient in using Photoshop or Corel Draw. Basically, anyone can come up with a logo: logos perform the core responsibility of identifying a company, business, or person associated with a particular palette design.
If you are looking to design a logo professionally, then try considering these easy-to-follow steps:
Start with something
Ideas and inspiration fuel your design. Thus, for a designer to come up with a striking design, he/she must draw inspiration on concepts already existing. Concept without inspiration sometimes fails a designer to come up with creative and compelling artwork.
Now when designing, it is important to remember that not all design will do. You need to select a design that will accurately describe the organization or company that will use your design. Keeping your design simple and intact is a huge plus.
It is also important to keep your logo flexible and capable of being reproduced in any form and size. In short, it must be scalable. Remember that logos are printed on the biggest and smallest advertising mediums available; thus, it is important that the logo stand out no matter what printing or advertising method is used.
Aside from size considerations, you also need to consider whether your logo design will be able to work well in varying colors and designs. Logos must be versatile with or without color. For example, the Nike Swoosh logo looks pretty in orange, red, black, and white.
As much as possible, you need to avoid excessive details when designing logos. In creating logos, a designer should pattern the design to something “universally accepted.” A good example of this is the medical symbol Caduceus, a staff carried by the Messenger God, Hermes.
Logos look more appealing when they are drenched with a single color category. Color selection plays a vital role in representing your logo. For example, crusaders paint their shields with red crucifixes, symbolizing their undying conviction to Catholicism.
When selecting a font to go along with your logo, never compromise the design with faulty typeface selection.
For example, if the company is selling toys to kids, you will want to use a font style that depicts a happy and carefree mood. Avoid typefaces that are too thin and/or funky. Such font styles will only sacrifice the legibility of your logo.
Luis Taylor can easily say if a logo or web design is interesting enough for its target market. Luis is a reputable freelance artist.