By: Darwin Palmer
The best way to market your business is to create a logo that will stay with your business for years to come. Logos, as defined by common marketing principles, is an emblem that weaves its way towards a particular audience and contains design elements such as brevity and longevity.
To perfect the definition of an effective logo, business executives and top-branch managers hire logo design pros to sketch the company insignia according to how managers want it to appear in public. Start-up, or even struggling companies, will need the help of next-generation designers to catapult their business status to paramount grounds.
Business executives must then set the following qualifications to designers who will work under the company’s creative needs:
A Bachelor’s Degree holder in Multimedia Arts or any related course within the creative department – Executives must always consider that a professional is a degree holder. A majority of talented logo designers continue to market themselves without a degree to boast to their employers. Opt for logo designers who hold a certain tertiary degree in Multimedia, Digital, or Fine Arts.
Watch out for freelancers – As much as possible, try to contact and sign in-house logo designers for the project. Freelancers are still a pragmatic option, though notorious project-based freelancers abandon ship once he/she receives the client’s payment.
Test the logo designer – Interested applicants for the project must undergo a battery of examinations. This will test their ability to produce quality logo sample and prototypes within a given deadline. On-the-spot examinations are a plus.
Check the logo designer’s background and portfolio – Investigate the logo designer’s background in designing logos. Request for a portfolio when you think the designer is sensationalizing his/her skill set.
Search for client recommendations – Ask the designer about his/her past client and their contact details. Dig deep into the designer’s work history and use this for further questioning.
Business executives need to hire real logo design pros. Creating a logo is outside the company’s knowledge. It needs the expertise of a capable designer who can elevate the company or business name on the plateau of long-term success.
Darwin Palmer is a logo and web design analyst who has been invited as a judge in many design competitions.