By Brian Lewinski
There are many logo designs that we see around us and some of them seem to be poorly made. I can still remember very well, in my younger years as a designer, I have also created extremely bad designs, which, to this day, I still find unsightly. Here, I want to share some of the best tips in providing a logo design service.
1. Your logo design must be unique. The logo design must match how you wanted to be branded. Make sure to create something original and notable for your client.
2. Every logo must have a message to the viewer. But never use time-sensitive images such as bell-bottom pants or cassette tapes to catch consumer’s attention. Try to find something timeless or else your company may be slapping an expiration date.
3. Create a unique work of art and avoid using “Clipart” for your logo. Try making your logo using Adobe Illustrator, CorelDRAW, or other vector software. It may be a little bit hard to use them as beginners, but I tell you they are very rewarding. Remember, your logo should be memorable, but it must stay away from anything expected.
4. Try to make your logo design not too complicated. Avoid too many details, taglines, etc. Make it simple, but memorable. Make a grayscale version of your design, which can be used in some important applications (faxes, copies, one-color prints). Make your logo powerful in both color and black and white copies.
5. Make a logo design that is future-proof or created for all mediums. Take into consideration their future use and design them with the intent to be reused. Design something scalable that can either be produced for use on billboards or small sticker ads.
6. Stick to one font-style (maximum of two) in your logo design. Avoid excessive bevels, shadows, and textures. Stay away from those crazy font styles. They may be cute or stylish, but they can be difficult for others to read.
7. Never try using a copycat logo trying to take your share of the market you are into. Yes, you may succeed, but you may get into trouble by getting a lot of lawsuits. This may also brand you as a not so serious type of company, which is bad if you’re building credibility.
Brian Lewinski is a design executive who earned extensive experience in graphic design and web development. He also writes about web and logo designing for a mosnthly publication.