By: Ronald Almendran
If you look at it in a semantic point of view, cheap means tawdry and classless while affordable is defined as something affordable in exchange for quality. Logo designers often undersell their services by juggling between both words. For example, their web page uses the impressive slogan of ‘cheap web design.’ Succeeding pages then use ‘affordable logo design and imprints.’
Which is which?
For inexperienced web and logo designers, peppering their promotional teasers with cheap and affordable will hurt their chances of selling their logo design services. This is because of how clients scrutinize the word cheap. A host of fake web design organizations continues to swindle present and prospective clients with otherworldly offers and deals that relate with the word ‘cheap.’
These otherworldly deals include an unbelievable discount thresholds for every purchase of a logo design package, freebies, and other promotional whatnots. Moreover, these web design companies consistently choose the word cheap to lure clients into striking a mid-term agreement in their packages. Turns out, the word cheap for web design is a pejorative terminology, which means classless and recycled logo designs.
Clients have a pre-requisite when searching for a web and logo design company. The word affordable must accompany their web sites or other promotional tools such brochures, standees, and business cards. This way, the client will use web design’s ‘affordability of services’ when it suddenly turns rogue and begins to offer unnecessary deals.
The following are what separates cheap and affordable logo design from each other:
- Affordable is not too cheap nor too expensive – Professional web and logo designers understand that a majority of their clients are not that rich too avail of premium or deluxe logo packages. The organization addresses such problems by offering affordable alternatives to high-end logo and web design services. For example, logo design projects include Basic packages, which delimit service offers and inclusion such as revisions.
- Cheap logos come out freezing in the dark – Cheap logos struggle to sell itself to a diverse and dynamic audience range. Clients find it troubling that web design companies that use the promotional adjective cheap comes up on top without exerting effort to address client need. As a result, the logo struggles to market the client’s business or product due to quality scrutiny employed by different parties and entities.
- Cheap logos are rushed – Web designers hasten the whole design process of cheap logo design. This is because of lack of client commitment, wherein the client agreed to be subjected under cheap deals and promotions.
- Affordable logo design = happy clients – Clients do not need to spend a fortune for a single logo. Professional and client-concentrated web and logo designers understand that business does not need to go the extra financial mile. As such, affordable logo offers try to seek and foster harmonious and long-lasting relationships with present clients. The backlash will give them more clients in return, as recommended by a previous, delighted customer.
Ronald Almendran is a seasoned writer specializing in different art media. He believes that the natural gift for design should be continuously nurtured through constant and active participation in several trainings and events.
