By: Darwin Palmer
Designing a logo is not an easy task. Some inexperienced people judge logos as images spawned by different Photoshop tools. In reality, logo designers initially draw the logo on a piece of paper. Digitalization occurs after the logo underwent rigorous drafting processes.
Companies seeking the help of professional logo designers often receive low-quality logo outputs. A majority of logo companies trick their clients into striking expensive deals that promises quality logo submission.
Here are some tricks employed by such logo design companies:
- No revision afterwards – Whenever a client receives its logos from a particular bad logo design company, further revisions will not occur. Logos drafted for the very first time must undergo intensive revision before it represents a company’s identity.
Bad logo designers that offer limited client feedback obviously churns out low-quality logo design samples. Banning client interaction after the project is finished is proof of the company’s inability to provide money-worth logo services.
- Contains rushed and inconsistent concepts – Terrible logo design companies rush a project to end its service to the client. As a result, the logo appears distorted and inconsistent. Such campaigns ensure the logo company fast acquisition of money at the expense of the client.
- A carbon copy of the company’s previous projects – Logo design companies push their luck through unethical practices of plagiarism. Unbeknownst to the client, fraudulent logo design companies recycle most of their designs.
The client, who by now finished all transactions with the company, gets a distress call from the original owner of the logo. The second owner now faces a choice to report the incident to the logo design company or strip the logo out of his/her company or brand.
- No money-back guarantee – Dissatisfied clients plead the logo design company to return the amount paid for the sub-par logo. Of course, these companies will not comply with the client. The no money-back guarantee gives terrible logo design companies an advantageous position against the client.
Darwin Palmer is a logo and web design analyst who has been invited as a judge in many design competitions.