By: Martin Armstrong
Successful companies have successful logos. A company’s auspicious image or mascot is the one behind their powerful marketing force. A logo that shows a company’s brand of service or product clearly wins the marketing war. Vague and cookie cutter logos fail to uplift a company’s reputation and public presence.
Some successful companies enjoy the comfort of and had developed the best logos out there. As part of the originality concept, logos are subject to plagiarism. That is why the brainstorming process for a logo is the most crucial part to a company’s reputation foundation.
When a company logo succeeds, people are drawn to its mystique. Artists move the cogs of inspiration as a step to out-market the logo. This inspirations leads to other creative opportunities; thus, the cycle of imaginative thinking begins.
For web designers and artists, here are four logos of companies you can draw your inspiration on. Do not duplicate the logo. Be an avant-garde and follow your own creative style.
- The Twitter Bird – Twitter succeeded along with its very familiar blue bird. The company’s fast-paced growth as a micro-blogging leader perched its success on its logo. Twitter’s associate a common ‘tweet’ with that of a bird’s soothing chirp. In short, simple ideas transform into ingredients for success.
- Facebook’s Letter f – Whenever a search for the letter f is conducted on Google’s search box, Facebook comes up first. The social media web site is a giant on its own. The simple f, which is also the Facebook’s official logo, is a testament to the social network’s success. There is nothing fancy about it. Logos need not appear drugged with complicated designs.
- Technorati’s discussion feed – Technorati is a search engine for blogs. The discussion feed effectively represents the search engine’s feature. Discussion feeds epitomize a swirl of ideas, and so does weblogs. A logo that explains the company’s theme and objective wins it all.
- Jerry West’s NBA honor – Jerry West is the basketball player painted on the NBA logo. The eponymous dribbling acceleration is a magnanimous honor to his contributions to the sport of basketball. If artists and web designers can draw inspiration from other famous people, then all is well.
Martin Armstrong is a logo and graphic design critique writing reviews for a review web site.
