By: Ernest Vargas
When it comes to logo designing, colors play a significant and highly critical role. They can make or break a logo design. Even when the illustrations and text are right and are effectively suitable to the product and/or business being represented, the entire logo may prove to be ineffective because of the colors used.
Colors can be manipulated in various ways to help enhance OR destroy a logo’s quality. To ensure that you’re in the right path in applying color to your logo, consider the tips below.
- There are feminine and masculine colors
It is ultimately helpful to distinguish between feminine and masculine colors when designing a gender specific logo. Although most colors could be distinguished as representing femininity or masculinity, there are colors that could represent either. It is helpful to know which color represents certain gender, or both, so as not to confuse your viewers.
- Consult the color wheel
For confusing times on which colors go well with each other, go back to basics and consult your color wheel! Its principles are tried and tested and will never let you down.
- Mix and match
If you have chosen the most appropriate color combination for your logo, but it still does not fit, mix and match your chosen color combination. If you have the time, use the colors interchangeably throughout your logo design and you might just see the right color application and combination for your logo.
- Seek feedback
If all else fails, maybe you just don’t have the right eye to distinguish the perfect combination. Or maybe you’re already tired and too stressed to decide. In these times, you can seek feedback from your friends. Before finalizing your logo design, you can ask a friend to give your logo design a feedback. Even those without a designing background can give the most creative feedback that will help you with your color problems.
Colors help breathe life to every logo design. However, logo designers should be careful in applying color and in choosing color combinations as these may just bring an end to the logo design.
Ernest Vargas is a design director who believes that every design element should effectively work together to create a masterpiece.
