By: Martin Armstrong
When a coffee shop tries to establish its business, a logo helps it explain the kind of product it serves to customers. A coffee shop, in its most basic business philosophy, does not serve ordinary brewed and pouched coffee. A certain café logo highlights the shop’s brand of coffee and creates a distinguishing factor between other competing establishments.
With this, café shops need to brandish a unique logo that pertains to the kind of coffee they serve to customers. Since most coffee shops also serve food like baked pastries and appetizers, the logo must also encapsulate everything that the shop serves. Moreover, the logo orients the customer to what he/she will receive upon entering the establishment.
Aside from this, the coffee shop’s café logo needs to add various elements revolving around its ability to entertain customers with modern customer hospitality methods. A perfect coffee concoction takes a bit of time to prepare, and customers do not appreciate when they are left waiting for their fresh, hot cup of coffee. The logo must also give importance to the shop’s rosters of energetic staff.
Here are a few samples, which start-up coffee shops may use on their establishment:
- A creative badge of coffee goodness – Create a logo that speaks about the simplicity of coffee as a morning energy-booster. A majority of coffee shops use coffee badges to enclose a cup of steaming, brewed goodness. Try to play with a logo with a stratum of objects related with coffee. Include images like a tumbler or a chocolate chip cookie dripping in coffee liquid.
- Never forget the name of your establishment – A coffee shop logo must always include the name of the establishment. Identity starts with the inclusion of the company name; hence, it is very important to put the shop’s name in the logo parameters.
- Draw a robust picture of a chef – This technique gives emphasis to the person responsible for the coffee shop’s inception. Sketch the image in a way that the person will look like a chef or coffee connoisseur. Most established coffee shops like Starbucks (with its eponymous maiden logo) make use of drawings of people to represent the establishment.
- The morning cradle – Coffee shops connect with customer effectively during the morning. This is where the establishment experiences an overload of customers in need of a quick espresso or decaffeinated coffee recipe. For start-up coffee shops, use bright and cheerful greetings like the morning sunshine or the sun’s rays colored in brown.
- Shop specialty – Depending on the shop’s coffee specialty, the logo must try to capture that distinct object that makes the café different from competitors. Try to entice customers with the element of mystery.
Martin Armstrong is a logo and graphic design critique writing reviews for a review web site.
